Point-wise syllabus
Digital Marketing course syllabus
- Marketing fundamentals, funnels and customer research
- Local SEO, Google Business Profile and keyword planning
- On-page SEO, content planning and technical SEO checklist
- Social media campaigns, creatives and lead generation
- Google Ads, Meta Ads and campaign tracking basics
- AI tools for content, creatives, reporting and automation
- Live campaign/project with reporting and optimization